How mastering hybrid is an AI advantage

Organizations that successfully implemented flexible work have developed change management capabilities that now give them an AI adoption advantage. Companies like Airbnb, Atlassian, and Zillow built transformation expertise through hybrid work—focusing on outcomes over activities, transparent communication, and cross-functional collaboration. These same capabilities are essential for AI transformation. Both transitions require trusting employees with new tools, addressing fears (isolation vs. job displacement), measuring meaningful outcomes, and investing in cultural change rather than just policy mandates.