It's time to retire the phrase 'hybrid work'

The terms "remote" and "hybrid" work are misused and often misleading. and our focus on finding "productivity" in knowledge work nearly impossible. In building effective teams, we should focus instead on "flexible" and "distributed" work models. The terms remote and hybrid hinder progress toward truly effective work arrangements. He emphasizes the importance of schedule flexibility over location flexibility and the need to focus on outcomes rather than superficial productivity metrics like hours worked. Ultimately, the piece calls for a shift towards outcomes-driven management of distributed teams, requiring investment in training, appropriate digital tools, and fostering meaningful in-person collaboration.