WFH Doesn’t Have to Dilute Your Corporate Culture

Stanford Professor Pamela Hinds and Brian Elliott examine the challenges and opportunities of maintaining strong organizational culture in remote and hybrid work environments. The authors draw on research and case studies to explore the significant shift in workplace dynamics brought about by the pandemic, emphasizing the need for companies to reimagine their culture-building strategies. They discuss how traditional methods of fostering culture, relying heavily on in-office interactions, are no longer sufficient, proposing instead that organizations actively invest in new, often virtual, strategies to maintain employee connection and reinforce desired values. The importance of leadership in shaping this new cultural landscape and need for experimentation and flexibility are identified as key factors in navigating this evolving terrain.