Tech Firms Aren’t Just Encouraging Their Workers to Use AI. They’re Enforcing It.

Tech companies from startups to giants like Amazon, Google, Meta, and Salesforce are moving beyond encouraging AI adoption to actively enforcing it. Companies are tracking AI tool usage via dashboards, incorporating AI competency into performance reviews and hiring decisions, and scoring employees on AI fluency. Conductor's CEO describes the approach as "carrots and sticks." Despite pushback from employees concerned about job security, leaders argue AI literacy is now a baseline expectation. The article notes that companies building AI must demonstrate internal ROI before credibly selling these tools externally.